Meet the Judges

Lisa Alvey

Lisa Alvey likes long walks on the beach, shopping in spandex and her favorite color is clear, because it goes with everything. Wait, is this the right bio???

Lisa understands people; she knows how to communicate messages that move them into action. She is a 16-year veteran in the wonderful world of marketing. She has specialized in social media marketing the last several years. As social media manager, Lisa blogs, writes web content and makes media (mini-films) for Fresno Pacific University. She is also a sought out speaker.

Lisa is the co-founder of postEcho.com and SMC Fresno.

She is happily married wife and mom to three incredible kids.

Justine Descollonges

Born in Paris, France, Justine's background brings a distinct European sensibility to Hutner Descollonges, a San Francisco Branding Agency. As creative director, Justine's efforts to develop targeted marketing strategies, lead the creative team and shepherd projects through implementation have been central the firms's success and award-winning portfolio. She has overseen both local and national brands including Fairmont, Tibco, Kaiser Permanente and Wells Fargo.

Justine identifies strongly with her French background and travels frequently to visit family in Paris and its environs. Justine is an avid proponent of the Slow Food movement and is committed to its eco-gastronomical and sociological benefits. She cooks to slow down; plays tennis, skis, runs and bikes to speed up.

Dan Portnoy

Dan is the author of The Nonprofit Narrative: How Stories Can Save the World. He loves seeing passionate people strive after the impossible and on several occasions heʼs seen it happen.

For over a decade, Dan has worked with the toughest outposts of Fortune 500 companies to get them back on track and with big results. In 2006, Dan started The Portnoy Media Group to help companies and organizations better tell their stories for connection and impact.

He is sought after to help flesh out business ideas, coach teams and lead senior staff through the digital age. Since moving to Los Angeles in 2008, he's worked on many film projects including the 2010 Oscar nominated "Kavi".

Dan lives in Pasadena, CA and loves it.

Layne Lev

Layne is one of the principal partners in Hundred10, an award-winning web and interactive design firm. He enjoys wearing lots of metaphorical hats there, from sales rep to pinch-hit designer to amateur code monkey. Hundred10's client list includes such notable companies as Netflix, KKR Financial, and Monster.com.

Layne graduated with a BS in Graphic Communication from Cal Poly, San Luis Obispo. In his free time, he enjoys engaging with the local design community and annoying his coworkers with a grossly overdeveloped knowledge of arcane movie quotes. He is an avid racquetball player and skier, though he finds little time to do either these days.

Bruce Batti

Bruce has led Jeffrey Scott Agency (JSA) for over a decade, a position grounded by his previous 15 years as JSA's Creative Director. His ability to understand a client's marketing objectives and then create messaging that is clear, concise and persuasive has been his greatest strength.

Bruce is a believer in Fresno, its creative minds and the importance of community. He is the current Board Chair for the Fresno Chamber of Commerce and has received national recognition for advertising and community service with the Advertising Federation's Silver Medal Award. His alma mater honored Bruce by presenting him with the Jim Tucker Award for Outstanding Personal Achievement from Fresno State's Communications Department. He was inducted into the Advertising Federation Hall of Fame in 2003 - the greatest honor in the industry.